Cc: Nivea, Pepsi, Shea Moisture
Subject: Why Nineva, Pepsi, and Shea Moisture Fails Will Happen Again and Again and Again…
The decisions makers for the fails are predominately white.
The executive leadership team that holds the decisions makers accountable are predominately white.
The Board that oversees the executive leadership team accountable is predominately white.
The world is 4/5 Black or Brown and the decision makers across every industry are predominately white…a lack of diverse voice leads to perverse messages.
Once a company has maximized profits on the BACKS of Blacks as their base/consumers…they don’t care about offending them or omitting them