TARGET MARKET

I can’t imagine any company having a target market for African Americans (18-28) in the city of Chicago these days. As a matter of fact, AARP (American Association of Retired Persons) should cancel all future marketing promotions. Black people here are not living to the 50-year-old age they have established for membership. In 2016 in Chicago 762 people were killed. Roughly 90% of the people were BLACK and 75% were MEN. You will continue to hear about the scoreboard statistics of the homicides and shootings in Chicago on the news. They won’t EVER make the connection between one of the deadliest inner cities in the country and apparently the dumbest classrooms in Chicago, though… see, barely 1 out of 4 children (primarily black & brown)  were reading at grade level in 2016.

If I didn’t learn to read, I would probably be living a life of crime and violence too, maybe I’m crazy but education should be a violence prevention option.

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